{"store":{"baseInfo":{"podcastTitle":"Billionaire Business Podcast","slug":"ianfishwick4","podcastDescription":"Welcome to Billionaire Business. In this series we will be popping the myth that you cannot create a billion pound business in the UK - that’s simply not true\n\n• Inspirational interviews • Advice on how to raise equity and debt • Mistakes to avoid • How to scale rapidly • Create the next billionaire business","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20306662/Podbean_Podcast_Logo_2.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20306662/Podbean_Podcast_Logo_2_1200x628.jpg?s=3537230ed7cbff27a956408333e7867c&e=png","podcastUrl":"https://www.billionairebusiness.net","podcastCanSearched":true,"feedUrl":"https://www.billionairebusiness.net/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pw/pbblog-pf84q-135dae6?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":9,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Chris Godsmark & Ian Fishwick","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-pf84q-135dae6-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/billionaire-business-podcast/id1799928309","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-pf84q-135dae6?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/billionaire-business-podcast-6017627","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Open Sans"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/cwu3v6xt45gurem3/Podbean_Podcast_FAVICON_120x120px.png"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#FFFDFD"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/4rj93umwe9pmyr42/Podbean_Website_1920x750_Px_V7.png"},{"id":"BackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/nv7c8b59ij8xh27m/Podbean_mobile_450x750_px2a791517-8aaa-5dd2-abe5-02737c2b5df2.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#000000"},{"id":"PageHeaderBackgroundColor","val":"#A9D2F3"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#FFD618"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/bN16pEH2jI7p","text":"Subscribe","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#FFD618"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[{"id":"ComponentImageText-a9744eab-d8ce-f22d-2e7e-037d0ff8fa2a","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/wv5a4igijx8izmys/IMG_4802_1_bf0738e6-30cd-46d8-e4d9-b66734c8a606.jpeg","ComponentContent":"

Co-hosts: Chris Godsmark & Ian Fishwick

Hello I’m Ian Fishwick (on the right), I’m a technology entrepreneur who started a business in a spare bedroom with little money and eventually sold it in a £100 million transaction. I've been listed on the stock market and done over 40 acquisitions along the way. I had the honour of reporting 29 consecutive years of rising EBITDA, and was named UK CEO of the Year on 3 occasions. I wrote 'The Street-Smart MBA' - I’ve been in business for over 30 years and I’ve got all the war stories to prove it.

And I’m Chris Godsmark (on the left) and for over two decades I’ve been advising technology led companies with valuations of up to a billion pounds and more on mergers and acquisitions. And along the way I helped to create an advisory business which we scaled and sold.

"}}],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://www.billionairebusiness.net","apiCommonParams":{"t":"6862e299","clientSignature":"7f3a069f584be355e855df7d96e30721","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb25336393-vi75d","episode":{"id":"pb25336393","idTag":"vi75d","title":"THE STORY OF REEBOK","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20306662/Screenshot_2025-03-04_at_104105_7s83n4_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20306662/Screenshot_2025-03-04_at_104105_7s83n4_1200x628.jpg?s=a0367e6b9cf8c45a4a61b9775e1518d0&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20306662/Screenshot_2025-03-04_at_104105_7s83n4.png","previewContent":null,"content":"

Joe Foster tells the incredible story of how a shoemaker from Bolton conquered the world of trainers and invented trainers for women along the way.

","publishTimestamp":1741084939,"duration":3514,"mediaUrl":"https://mcdn.podbean.com/mf/web/cspzw2givr23yex5/Ian_Fishwick_interviews_Joe_Foster_founder_of_Reebok8ne22.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-vi75d-1829a49","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-vi75d-1829a49","transcriptUrl":null,"permalink":"/e/the-story-of-reebok/","downloadLink":"https://www.podbean.com/media/share/pb-vi75d-1829a49?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":21,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-vi75d-1829a49","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fwww.billionairebusiness.net%252Fe%252Fthe-story-of-reebok%252F&rts=ef0b840f1ce0f28a9673a77ae50bd9cdab85a08f","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb25336393","idTag":"vi75d","title":"THE STORY OF REEBOK","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20306662/Screenshot_2025-03-04_at_104105_7s83n4_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20306662/Screenshot_2025-03-04_at_104105_7s83n4_1200x628.jpg?s=a0367e6b9cf8c45a4a61b9775e1518d0&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20306662/Screenshot_2025-03-04_at_104105_7s83n4.png","previewContent":null,"content":"

Joe Foster tells the incredible story of how a shoemaker from Bolton conquered the world of trainers and invented trainers for women along the way.