Jamie Roberts: PRIVATE EQUITY, How Big Do I Need To Be To Get Attention?

Private Equity Explained: What Investors Really Look For

In this episode of Billionaire Business, Chris Godsmark and Ian Fishwick sit down with Jamie Roberts, managing partner at YFM Equity Partners. The three help dissect private equity, breaking down the core strategies, motivations, and metrics for successful deals.

Jamie breaks down YFM’s distinctive approach to private equity, explaining how the firm partners with ambitious UK-based businesses that have strong management teams and clear growth potential. Rather than relying on aggressive cost-cutting or financial engineering, YFM focuses on long-term value creation by supporting founders and leadership teams who are committed to scaling their businesses sustainably.

The episode also explores:

• How YFM sources and evaluates private equity investment opportunities
• What investors really look for during due diligence
• Why leadership quality and vision matter more than numbers alone
• How private equity firms add value beyond capital
• The role of emotional intelligence, trust, and communication in successful partnerships

Jamie also shares practical advice for entrepreneurs considering private equity, including how to pitch effectively, prepare for due diligence, and align expectations with potential investors. He explains the importance of transparency, openness to challenge, and choosing the right partner for the long term.

Tune in to hear a clear, insider’s perspective on private equity and discover how the right investment partner can accelerate growth, professionalise a business, and act as a true catalyst for long-term success.

 

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Jamie Roberts

https://www.linkedin.com/in/jamie-roberts

Managing Partner at YFM, passionate about social mobility, volunteering with a charity that helps young people explore career options beyond their existing networks.